It is transforming contact centers and customer service into a much broader industry to manage proactively customer interactions.

This unprecedented level of excitement from one of the major software provider illustrates:

How large the industry has become with more than 450 companies and an estimated 100,000 employees,

How important and strategic interaction management has become to enterprises and their digital transformation, and

How much US$ 5 billion invested in the last five years have fueled innovation and enabled the formation of new market categories.

Attendees will want to understand what is happening aside from the consolidation of a few segments like large Contact Centers, which have grabbed most of the attention lately.

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