According to Amazon s Seller Central, the Amazon Brand Registry is a program for those sellers that manufacture or sell their own branded products.
Businesses often put off registering because of the red tape involved, expedience trumped completeness as they first got up on Amazon s platform, or they simply do not know about the program.
Otherwise, the norm is that the first company who lists a product controls that listing.
Your chances of appearing in the Amazon search results depend on many factors.
Some sellers have problems optimizing titles for technical reasons.
Their Amazon titles may be automatically populated from website title fields with no opportunity to change or optimize them for the Amazon environment.