Facebook has released new options around Instant Articles that lets publishers monetize their content.
For those that utilize a direct sold advertising business, they can now utilize larger and more flexible ad units with an aspect ratio of up to 2:3, meaning that existing ad campaigns could be recycled into this medium.
Additionally, for those publishers leveraging the Facebook Audience Network, the social networking company rolled out its video and carousel ad formats for iOS and Android.It s been six months since Facebook opened up Instant Articles to all publishers, with the company claiming that it ll provide a better reading experience for people and a significant boost for publishers looking to reach their audiences on Facebook.
Although the company hasn t released any usage numbers, today s release is aimed at incentivizing publishers and advertisers not to flock to other offerings, namely Google s Accelerated Mobile Pages project.There are several ways publishers can monetize their work: through direct-sold ads, Facebook s Audience Network, or branded content.
Today s news addresses the first two options.
For those leveraging direct-sold ad campaigns, now advertisers can reuse their content, which could not only help save money, but streamline the creative files so the same experience can be had across all properties.