Companies have been working together for mutual benefits for a long time for a profitable future, with teams like Starbucks and Google, Spotify and Uber, and McDonald s and Coca-Cola.
Here are five ways that a strategic partnership can help you grow your business.
When you re paired with another business, you ll be able to reach their clients as well.
For example, Starbucks has no reason to decline Google s free attempt at securing some marketing because they receive just as much of a benefit.
The more people see your product in an area where they frequent, the more they will find your product elsewhere.
With this relationship established, Google now has many more opportunities that could arise similar to this that they have.