MoreThe logo of Samsung Electronic is seen at its headquarters in Seoul, South Korea, July 4, 2016.
NEW YORK Reuters - Advertising technology company Mirriad says it is working with Samsung Electronics Co Ltd and China's video site Youku to market Samsung products to Chinese viewers who are gravitating toward streaming video content.
Mirriad's technology inserts products or signage, from things like a branded beverage bottle on a table to a billboard with brand imagery in the background, into streaming video content.
For instance, in the show "Ode to Joy" on Youku, as two characters emerge from an underground escalator in an urban setting, a billboard at the landing bears an ad for Samsung's Galaxy C phone.
After the episode was shot and produced, the ad was inserted by Mirriad's technology over a real billboard at the setting.
Chinese e-commerce giant Alibaba Group Holding Ltd bought YouTube-like site Youku for over $4 billion to tap into an audience of millions.