A massive social media protest is exploding on Facebook, not Twitter for a change, yet Facebook s dehumanized Trending system is failing to pick it up.
People around the country are checking in to Facebook at the Standing Rock Native American Reservation in an effort to supposedly hinder local Morton County police from targeting protesters there in person to fight an oil pipeline through historic tribal lands.
The Morton County s sheriff has denied using Facebook for surveillance.
Still, the social media protest has proceeded to bring concerns about the environmental and cultural impact of the pipeline to national attention.
The New York Times went as far to publish a story headlined Why Your Facebook Friends Are Checking In To Standing Rock .
Yet Standing Rock , Native Americans , pipeline , Missouri River , and related terms aren t showing up as Facebook Trends to any users.