My point is not to focus on design thinking methods specifically, but to realize that design is far more than engineering, or product development or marketing.

Many organizations, from large corporations to government agencies, from startup businesses and their venture capital backers to schools from K-12 through the university level, are shifting to a design mindset.

George Kemble, director and co-founder of the at Stanford University, is an entrepreneur and investor turned educator.

Before design thinking was a term, one of the world s most innovative architects, Frank Gehry, was doing it.

He designed the uniquely shaped Experience Music Project in Seattle and the Sydney University of Technology paper bag business school building in Australia, to name a couple.

Years ago, I went to see him.

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