Ad giant 'may actually believe it's a force for good in the world' – FairSearch

Google has sought to blunt the European Commission s three-prong inquiry into its business practices – by claiming the Eurocrats don t understand antitrust law.

Writing on Google s corporate blog, senior VP and general counsel Kent Walker disclosed that Google has responded to the Commission s shopping and advertising concerns, and will soon file its response to the Android portion.

Walker says the historic shopping investigation – that s the one Commissioner Almunia tried to settle mutually but couldn t – failed to take into account the market power of Amazon.

The EU had argued that Amazon couldn t be considered a rival, because it sometimes paid shopping comparison sites for referral traffic.

That s why online shopping is so dynamic and has grown so much in recent years, Walker writes.

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