Following the trends is an easy way to not take any risks.

It s an easy way to get average results and be on the same level as everyone else.

Entrepreneurs who re just starting out will often follow this mantra because they just want to establish themselves first.

Deciding to follow the trends isn t always a good thing.

This guide is going to show you some of the reasons why following the trends when marketing could impact your reputation negatively.

What people forget is that just because everyone is doing exactly the same thing is not a reason to say they must be right.

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