the OP's Antti Nieminen and miltton's Mikko Hakkarainen describe the OP's new campaign seeking relevance.
the American TV industry cliché is that there should never work with children or with animals.
If you want a successful viral video, keep with specific to be children or animals.
in the Spring we did a pretty in-depth explanation of the part of the owner-customer value proposition of redefining.
It was done together with the customer: there was a two-day workshop in the nearly 70 people, the part of the owner-customers, some not , OP's marketing director, Antti Nieminen explains.
the OP is in the Finnish scale a huge advertiser, but its a starting point, you are kind of safe.