We can t resist the good ones.

That s what the phrase storytelling marketing is getting at—a story-focused approach to your marketing and brand building.

So keep reading to see what Apple, Airbnb, John Deere, and….wait for it….Jell-O can teach us about storytelling marketing and building a brand.

Apple was destined to make it onto this list.

With this page, Apple is providing a platform for their customers to tell the brand s story, a technique that can produce the most authentic and engaging results.

I will say that this site has some big UX issues, which is uncharacteristic of Apple, but I love the idea.

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