The company has acquired Scroll, an e-commerce startup from Quirky founder Ben Kaufman.Two years ago, Ben Kaufman, then-CEO of well-funded consumer product startup Quirky, delivered one of the most awkward, and candid, on-stage interviews I ve ever witnessed at Fortune s annual Brainstorm Tech conference.

But instead of trying to spin the situation into a positive, Kaufman, then 28, clearly articulated where Quirky had gone wrong, admitting that the company s mission, a platform to bring people s inventions to market, had failed.

Not long after that, Quirky went bankrupt.Kaufman went under the radar but continued to work on e-commerce projects.

He built Thrice.com, a site that sells emoji-themed pool floats.

Alongside Ricky Van Veen, Sriram Krishnan, and Aaron Dignan, he created Homesick Candles, a site that sells scented candles that smell like different U.S. states.

His cofounders have since taken other jobs: Van Veen is now head of global creative strategy at Facebook, Krishnan is a group product manager at Snapchat, and Dignan has a management consultancy called The Ready.

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