So the honeymoon period really is over, the website I manage offers the usual banner brochure shopping cart journey.
After giving it the initial once over: anchor text, meta data, titles, interlinking, alt text etc...
I am at a hurdle I am struggling to jump.
I need to present my longer term strategies for the site, in bite size reportable chunks... We are not yet in the social sphere so those weapons are not in my armoury... Any help!?
I can think little further than content marketing.