Get ready to see even more of Taylor Swift.
Taylor Swift is officially one step closer to world domination.
On Monday, AT announced the launch of a new channel, called Taylor Swift Now, that will broadcast nothing but ― you guessed it ― Taylor Swift–related content all day, every day.
Variety reports the new channel will be devoted to the videos, concert performances, behind-the-scenes footage, and more from Swift s archives, and will be a part of the company s new DirecTV Now streaming service, which begins Wednesday it s unclear when Swift s channel will launch .
Swift s channel will be available alongside traditional cable offerings including HGTV, FX and AMC.
Taylor Swift Now seems to be one product to come out of the multiyear promotional deal Swift signed with AT last month.