The explosion of online video, both through advertisements and short-form branded content, has given corporations ample opportunity to reach stakeholders through the moving image.
But with that ubiquity comes many different formats and terms like autoplay, preroll, outstream, and others, each coming with different criteria.
We talk about metrics all of the time here, says Devra Prywes, VP marketing and insight at Unruly.
You need to be really clear on what your goals are.
There's a lot of conversation with advertisers with what should they look at, says Yoav Naveh, VP video at Taboola.
The two biggest questions in video marketing have been simply – what determines whether a user saw a video and how long does he or she have to watch it to make it a valuable view.