A lot of the prominent trends of 2016 will continue and grow in 2017.

As Google s algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017.

Here are a few things look out for in the ensuing months:

Although keywords are still important, typing in simple words yields simple results.

Consumers today know exactly what they re looking for, and search engines are getting much better at identifying user intent.

For example, let s say you ask Google for instructions for cooking meatloaf.

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