IBM s Watson supercomputing service is adding yet another job skill to his resume.

This week, Invoca announced that it will offer a version of its call intelligence platform that embeds Watson s cognitive computing capability, via the Watson Speech to Text API.

The companies said this is Watson s first job in marketing-focused call intelligence, and it represents yet another instance of artificial intelligence becoming interwoven with marketing tools.

Search Engine Land's SMX West is returning to San Jose in 2017!

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If you're looking to feed your obsession with SEO and SEM, then make it a priority to attend SMX West in March.

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