Piccadilly Circus's billboards are rarely switched off
Piccadilly Circus's billboards are to be switched off for the longest period of time since World War Two.
A revamp of the central London attraction will see its famous lights go out from January until the autumn.
It is the first time since 1949 that the iconic lights have gone off except for power cuts and special occasions.
A static advertising banner featuring signed brands will replace the lights for most of next year.
Land Securities, which owns the site, plans to replace the six illuminated advertising boards with one ultra-high definition curved screen.