I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get rich.
How are these rock-stars their own clients, you ask?
It could be a range of things — they could be affiliates, infoproduct sellers or lead generators who are leveraging digital marketing expertise.
Or a combination of the above.
One thing is certain: they use their digital marketing knowledge and expertise to make money for themselves rather than helping clients make all the money and in turn getting paid for their time.
Dollars-for-hours consulting is a hard slog and doesn t scale.