I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get rich.

How are these rock-stars their own clients, you ask?

It could be a range of things — they could be affiliates, infoproduct sellers or lead generators who are leveraging digital marketing expertise.

Or a combination of the above.

One thing is certain: they use their digital marketing knowledge and expertise to make money for themselves rather than helping clients make all the money and in turn getting paid for their time.

Dollars-for-hours consulting is a hard slog and doesn t scale.

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