Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media.

This trend toward mobile-friendly shopping inspiration may suggest that mobile advertising and content marketing could have a significant impact on a store s ecommerce sales.

It used to be that shoppers would thumb through catalogs or stare longingly at the holiday window displays, wrote Google Retail Industry Director Julie Krueger in an October 2016 Think with Google article.

Sixty-four percent of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.

But the trend — the idea of using a smartphone to discover a product or store — may be applicable to more than just holiday so-called super shoppers.

Mobile device usage is still growing significantly and it makes good sense that as shoppers become more dependent on smartphones generally, they would also become more dependent on mobile for specific things like shopping inspiration.

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