Over the years Facebook has changed and evolved as a platform in the ways it allows you to administer contests.
There s been a few considerable changes in recent years:
In this guide we ll take you through all of the available options at your disposal when running a Facebook contest, the rules you need to abide by and what some of the most commonly used approaches are.
There s two different guidelines that apply to promotion which depend on how you administer it.
Under the Encourage proper use section:
Only incentivize a person to log into your app, enter a promotion on your app s Page, or check-in at a place.