Whether you re working off last night s takeaway, trying to outrun middle age on a treadmill, or lifting weights in front of a mirror like a preening peacock, you re basically just a sweaty mess.
If other Android Wear-powered smartwatches pair nicely with suits and ties, this goes best with a your running gear and beaten-up trainers.
Fitness is the focus here, not fashion.
That rubber is a real dust-magnet, so if you re a stickler for keeping things clean, you ll be rinsing the watch down regularly.
Good job it s IPX8 waterproof, then - you ll be able to take it swimming as well as with you to the shower.
With its square screen and only two buttons, it looks more than a little like Garmin s Vivoactive HR.