We offer a daily fantasy sports DFS product and brand experience that brings fans closer to the teams and athletes they love across 10 sports, including the NFL, MLB, NBA, NHL, Soccer, eSports, MMA, Golf, NASCAR, and the CFL.
As marketers, our mission is to grow the DraftKings business by communicating with these fans.
Engage: As marketers, our role at DraftKings is to acquire new players and continuously engage existing ones.
But at DraftKings, we target fans with original content, free contests, information, data, and unique bucket-list experiences to capture their attention and engage them across all touch points.
We also geo-message fans based on their sports teams to drive relevancy.
We use all these tactics to make the most of our marketing, too.