Marketers, whether or not we want to believe it, we re working in the dark ages.
Sounds a little dramatic, no?
As B2B marketers, it s safe to say we re consistently battling roadblocks and challenges that hinder us from doing the work we re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others.
Content is cool, but it can also be chaotic.
With growing teams, the complexity only increases; content is everywhere, but it s often not optimized for the right customer at the right time, the ROI is too hard to measure, or content doesn t even get used.
Because content marketing is such a vital part of any organization, there s roundtable need to pull content marketing out of the dark and into the light.