Chinese telecommunications and smartphone maker ZTE on Friday scrapped its Kickstarter campaign for its first crowdsourced smartphone Hawkeye following underwhelming response from backers on the crowdfunding platform.
Marketed as a smartphone with novel eye-tracking features and a self-adhesive back, the idea for the Hawkeye was selected from a pool of entries submitted from the company s fans to ZTE s Project Crowdsource X CSX initiative.
However, the crowdfunding campaign on Kickstarter attracted only US$36,245 in funds after six weeks, falling short of the US$500,000 goal.
ZTE pulled the plug on the campaign, effectively cancelling preorders, a day before it was due to end, citing feedback from fans and users who were unhappy with the mid-range specifications of the device.
Project CSX has always been about going against the norm and trying something different.
But above all, it s been about listening to you, the consumer, ZTE wrote in a post to its campaign backers.