The Big Data revolution in business has come about due to the huge increase in the amount of information we’re able to capture and analyze, from an ever growing number of sources.

It’s the driving force behind a wider wave of technology-driven transformation which is taking place thanks to advances in fields such as automation, artificial intelligence and machine learning.

Data socialization is a term that’s being heard more frequently, and it’s an attempt to tackle the ongoing (and often mission-critical) process of making sure the right data is in front of the right person – a decision maker – at the right time.

Democratising access to business data

But increasingly, businesses are looking to “democratize” this access to data.

It has become apparent that embedding data and analytics throughout an organization, and ensuring its effects can be measured on every process, is often a more productive approach than attempting to impose data-directives in a top-down, centralized manner.

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