Insider NBCUniversal invested a whopping $500 million in the initial

public offering of Snapchat's parent company, Snap Inc., as "part

of a strategic investment and partnership," CNBC's Andrew Ross Sorkin first reported Friday.

Insider independently confirmed that figure.

After Snap's stock popped 44% on day one, that stake is worth

about $720 million, a cool $220 million up.

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