It’s odd, but true: the Diet Coke & Mentos Geyser experiment, a community-organized challenge, featured this entry from user renetto (check it out below in glorious 240p).

This video went viral when it came out, and has around 15 million views to date.

got way more views… And that’s true.

But it’s also true that “renetto” had no marketing budget, no hot Billboard single and no star power behind his video… And still managed to get 30% of an international hit’s views with no marketing.

The Diet Coke & Mentos Geyser challenge had no prizes; no social media backing; it didn’t even have paid ads or a marketing budget.

But one thing has remained completely unchanged in the last 10 years.

The text above is a summary, you can read full article here.