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8 Real Estate Website Development Tips That Will Increase Your Client Base

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Vlad Dm
8 Real Estate Website Development Tips That Will Increase Your Client Base
Doing a business without any digital presence means lost opportunities. Since modern technologies are a kind of booster for real estate entrepreneurs and they are able to turn a simple web page into the magnet for customers if use them properly. Let's learn how to build a successful income-generating website for real estate business.

Website as a reflection of your business

Over 2.5 billion people use the Internet daily and about 60% of them buy something or contact a company. Moreover, according to National Association of Realtors, 100% of home shoppers were using the Internet to look for apartments.
Real estate website development: Statistics of the Internet usage
Internet usage statistics
If the absence of website means lost opportunities, then a bad one literally makes your business look bad. Nowadays, there are so many real estate website developers and designers with affordable per hour rate that it is inexcusable not to give due attention to it.
The design should not only look gorgeous but also be planned with an emphasis on goals you want to reach with its help.

Design is where it all begins

Many agents believe that even outdated website of real estate is enough for their business. Well, they are completely wrong.
Design is no longer only a mean of visualization but a powerful tool to access consumers' minds. Hence, there are some established trends of how one or another digital product should look like. For example, web products should be neat, beautiful, and informative.
Mankind has managed to get used to these trends for a quite short period of time. A plethora of studies claims that improved user interface contributes to increased conversion. Thus, products violating modern design canons confuse them and they start suspecting that something is wrong because it does not look like a normal website they used to see.
Become a guru of design! Read our article that debunks UI and UX stereotypes
Statistics claim that most users stick around a website less than 59 seconds and if nothing captures their attention - they leave. You have only 59 seconds!
Moreover, 70% of modern users leave the website in case they did not find the information they are interested in while looking through the page. Even in case this information was present but was not noticed - you are losing leads. Thus, your design team has to make sure that all the needs of your audience are satisfied in their solution.
Now you see why is it extremely important to place high bets on the appearance of your real estate site? Make its content informative and well-arranged, add a pinch of easy navigation, and mix that all with modern design trends. Bearing in mind these easy tips, through the time you will get doubled traffic as well as increased trust to your brand.
Let's consider examples of good and bad designs.
Realty website design: example of good website for real estate
Example of good design
Why is it good?
  • Fresh and modern
  • Navigation is simple and comprehensive
  • Attention is captured due to background video 
Realty website design: example of bad website for real estate
Example of bad design
Why is it bad?
  • Does not correspond modern trends
  • Does not capture attention
  • Hard to navigate  

Rule the web

We have already shed some light on the design itself and now let's talk about how to force your real estate website content work for you.
Combining some marketing tricks with the design it is possible to force your leads doing whatever it is rewarding for you. Such trick is called call to action. It is difficult to imagine a successful real estate website without this component.
What is call to action? It is a catching element on the web page that allows users to take some actions. For example, subscribe to newsletters, contact the company etc.
Real estate website marketing: call-to-action element
Call to action element example
How to determine appropriate call to action elements for real estate? Easily! Build these elements basing on your customers' needs. I mean, the majority of users who are looking for apartments online want to get necessary information as fast as possible. To that kind of information we can refer:
  • Property view
  • House valuation
  • Mortgage information
  • Surrounding information (schools, restaurants etc.)
  • Contact a realtor 
Let's move away from theory and consider examples of good and bad call to action in realty website design.
Real estate website marketing: example of good call-to-action
Example of good call to action
Why is it good?
  • All call to action elements are the most noticeable parts of the page
  • These elements looks alluring
  • It is clear from the first glance what the website wants from visitors
Real estate website marketing: example of bad call-to-action
Example of bad call to action
Why is it bad?
  • Lack of call to action elements
  • Existing elements are not alluring
  • The website is rather about the company and does not provide users with what they want to get

More at https://www.cleveroad.com/blog/8-real-estate-website-development-tips-that-will-increase-your-client-base

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