The fine is one of the biggest ever handed out by the ICO for nuisance calls
The Information Commissioner’s Office (ICO) has slapped Hampshire-Based Media Tactics with a £270,000 fine for making 22 million nuisance calls.
Automated marketing calls – which in this case were related to a variety of subjects including PPI, personal injury claims and debt management – can only be carried out if the recipient has specifically agreed to receive them
An ICO investigation found that Media Tactics did not have the necessary permissions, thus prompting the organisation to hand out one of its biggest ever fines for nuisance calls.
Media Tactics said that it had brought data from other websites such as insurance brokers and prize draw sites, with the belief that the citizens included had consented to being contacted by marketing companies.
However, the ICO ruled that the privacy notices on those sites were “generic and unspecific” and that as a result the consents obtained were not adequate.