Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain.
A recent article by Media Post analyzed a poll by Email on Acid of 3,000 individuals who work in the email industry.
Seventy-four percent of respondents said they were planning on spending more money on email in 2017.
In this post, I’ll address the top four categories that email marketers plan to invest in, according to the study.
Improving Relevancy in Real Time
The Email on Acid study found that email marketers were looking to spend the most time and budget on improving the relevance of emails.