There are many areas of marketing technology that are considered “hot” right now.

And yet MarketsandMarkets forecasts that the global event management software market alone is expected to grow from $5.10 billion in 2014 to $7.78 billion by 2019.

Despite all the event creation, promotion, attendee check-in, and management solutions available — both at the low end and within the enterprise — many companies still run their respective seminars and conferences exactly as they used to decades ago.

In B2B circles, the days of stapling business cards to manually completed “lead sheets” are still with us.

Even now, with smartphones and tablets as prevalent as they are, double-entry of attendees is rife, and sales reps have no clue when an “important person” walks into the conference hall.

Today, Attend wants to change that for good with the release of a new mobile app that augments its existing event management platform.

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