But eGrocery, as it's becoming known, is intent on increasing our opportunities to do so.
Over the past couple years, eCommerce companies have been increasing the range of their grocery offerings, while to combat their success, more and more traditional grocery store chains have created online capabilities and features to drive engagement.
However, these results have and will continue to have a significant implications on marketing.
From strategies toward shopper data, ad placement, and branding budgets, brands and marketers are going to have to consider the ramifications of an industry ripe for transformation.
While it's currently available only to Amazon employees as part of an internal beta, once it launches publicly, Amazon says the service will be available to Amazon Prime members at no extra charge.
Amazon Fresh is available in about 20 U.S. cities for a fee of $14.99 a month.