Obtaining qualified leads is a challenge for many businesses.

Social media can help, as consumers can discover brands that interest them.

In this post, I’ll review examples of how ecommerce businesses are using social media to target prospects, build awareness, and gain leads.

Lead forms for these ads are built in, prompting the user for information without leaving the ad.

In addition to testing copy and images in a lead generation ad, consider testing ad formats, such as a native lead generation ad versus an ad with a compelling image or video.

As an example, Brit Co, a female apparel and lifestyle site, sells video classes and lessons to learn new skills.

The text above is a summary, you can read full article here.