Creating a brand community on social can have significant benefits, including improved customer support, facilitating advocacy and even generating direct revenue.

But in the place where most brands would see the most benefit from a community group, it has, thus far, been difficult to manage.

I’m referring here to Facebook Groups – Facebook Groups which has over a billion monthly active users, Facebook Groups built on the biggest social network in the world by a significant margin, Facebook Groups which have seen a range of new features and updates added in the last 12 months, including application questions and discussion topics.

And now, Facebook Groups may be getting a new, brand-specific update.

To underline the exact wording:

“Facebook Groups let people connect with your Page and each other.

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