Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms.
The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.” By comparison, the desktop has fallen to less than one-third of total digital media time.
Remarkably, seven out of 10 minutes spent with YouTube video are now on mobile devices.
Here’s another sobering statistic for those that have yet to go all in on mobile: for the top 1,000 online properties, mobile visitors are roughly 2x desktop audiences in the aggregate.
The largest single group in that category is women 18–24.
Google, Facebook and Yahoo remain the top US internet companies, each with more than 200 million monthly uniques (the only such properties at that level).