Mitch Joel, 45, is President of Mirum (formerly Twist Image), a global digital marketing agency operating in 48 offices around the globe, with over 2,500 employees.

Joel speaks frequently to corporate groups like Wal-Mart, Google, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and has shared the stage with Bill Clinton, Sir Richard Branson, Anthony Robbins, and Dr. Phil.

We speak to large clients – usually national or multi-national clients – and help them figure out how to transform their business in this digital world.

Joel: As Seth Godin, who is a great business thinker, said, “The safest thing you can do is be risky and the riskiest thing you can do is be safe.” I think that it’s true.

And, the story is very simple, but it really did create a very different way of thinking: So-and-so likes to make apple pies and she’s great at making apple pies.

It gets really busy, and she says “I want to open an apple pie shop”.

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