With more than $272bn in global sales of retail merchandise last year, a License Global magazine report lists the Walt Disney Company as the world’s leading licensor with brands that include Lucasfilm, Marvel, ABC, ESPN, DisneyPixar and Walt Disney Studios and a total of $56.6bn in licensed merchandise sold in 2016.
With 55 out of the 150 brands profiled in the report earning $1bn or more in retail licensing sales last year, the report notes seven new companies earning over $1bn including Viz Media (No.
134); American casual dining brand Tony Roma's (No.
138); gardening brand Scotts Miracle-Gro (No.
139); premium ice cream franchise Cold Stone Creamery (No.
142); and Biltmore, inspired by the iconic Biltmore House and Gardens in Asheville, N.C. (No.