After venturing in Germany last year, Zee entertainment is all set to launch a customised version of Zee One, its Bollywood film and entertainment channel, for the Polish audience, expanding its presence in Europe.
In a press release statement, Zee Entertainment Enterprises Ltd (ZEEL) chief executive officer, international broadcast business, Amit Goenka, said: "After the successful launch of Zee One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region."
He further added: "With a wide range of television channels, online platforms and film productions, we now reach more than one billion viewers across five continents."
The newly appointed Zee Entertainment Enterprises country manager Pawel Kolasa will report to Zee Network Europe CEO Neeraj Dhingra.
He said: “I am extremely excited to be a part of ZEE and lead the organization’s growth in this region.
We plan to bring the best of Bollywood to viewers in Poland.