Cambridge BioMarketing raised awareness and funds through multiple platforms
A recognizable cause or disease does not automatically correlate to funds raised or present advocacy, especially in the crowded, nonprofit landscape.
Nonprofit organizations representing well-known issues still must work hard to spread awareness and encourage donations.
In 2001, Everyday Health purchased Cambridge BioMarketing for $33 million, providing additional funding to help the agency develop public relations campaigns for orphan and rare biotech companies.
How do spread awareness and raise funds for such a space in the crowded nonprofit sector?
The agency decided to wrap up all of its individual issue work into one campaign, SupportTheSearch