In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing.

Variations can be created by either editing the control page using the internal editor or importing the code directly.

If your website primarily serves to generate leads, you can use, say, completed contact forms as an objective.

If you hover over the draft area, a tooltip will tell you which steps have not yet been completed.

One of my clients sells unique children’s art.

It lacked copy that would induce prospects to buy.

The text above is a summary, you can read full article here.