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Fashion industry insiders love to count Jeff Bezos and Amazon.com AMZN -0.18% out when it comes to unlocking the secret world of fashion.
From their perspective Bezos may know how to sell clothing, but he doesn’t know FASHION, which is why the success Amazon.com has found in retailing more utilitarian and functional products has alluded the company.
Vox Media’s RACKED newsletter and fashion shopping site published an in-depth article detailing Amazon.com’s trials and tribulations in the fashion world.
It asks, “The e-commerce giant knows how to sell you underwear, but can it fill the rest of your closet?” Among the conclusions, Amazon fits perfectly as a mass-market clothing retailer, but it is out of its league in the high-end, designer world of fashion.
In April, Amazon.com was awarded a patent for an on-demand apparel manufacturing system to create custom-made clothing to the precise fit and specifications of the customer.