p This week, we gathered 50 executives from brands and technology companies from Germany, Europe and the United States in Berlin at Digiday’s first European brand summit.

During the summit, brands met in working group meetings to discuss their greatest challenges: agencies, platform relationships and internal organization.

These meetings were held under the Chatham House Rule — on the record, without attribution of names or companies.

“Working closely with Google has really been effective for us.

We’re using scientific tools with Google to measure the effectiveness of our content.”

“I can venture into Snapchat, but if I can reach 80 percent of the world’s population through those two platforms, I’ll focus there.

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