p Opinion: The stakes for winning long-term customer loyalty have never been so high

I may sound like a broken record by saying this yet again, but the customer must always be at the center of your business decisions.

It doesn’t matter if you oversee marketing, product or technology: Every decision you make must take your customer into account.

Otherwise why make all of those decisions in the first place?

Even so, I’d like to share a few quick and easy tips—what I like to call social media “boosts”—that can get you winning on the customer experience playing field in no time.

But this information can’t live within marketing teams alone—it must be accessible to the right stakeholders across the organization and fully integrated into the other systems that engage customers directly (i.e., social data merging with customer-relationship-management systems).

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