p DeepMap, a new mapping startup for the fledgling autonomous vehicle industry, has raised $25 million in a series A round led by Accel, with participation from existing seed-stage investors Andreessen Horowitz and GSR Ventures, which had previously invested around $7 million in the company.

/p p Not a great deal was known about DeepMap prior to now, but the Palo Alto-based company, which was founded early last year, has a number of notable people at the helm, including CEO James Wu, who previously worked at Google, Apple, and Baidu on mapping products; CTO Mark Wheeler, who also worked at Google as a software engineer and Apple as a senior scientist; and COO Wei Luo, who previously served as product manager across a number of Google projects, including Maps and Earth.

/p p Put simply, DeepMap has some experienced and knowledgeable people leading its push into the self-driving car realm.

/p p DeepMap’s underlying technology helps automotive firms get up to speed, so to speak, in terms of bringing autonomous cars onto roads around the world.

DeepMap provides the software that gives them accurate high-definition mapping and real-time localization, as well as the necessary infrastructure to support the rolling out of the technology to cars at scale.

In effect, DeepMap serves as the eyes and the brain needed to make cars autonomous; it maps the environment, tells the vehicle where it is in relation to the environment, and shares this information with other vehicles on the DeepMap platform.

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