The Chinese smartphone maker on Tuesday said it would start selling two of its phones, the Redmi Note 4 and the Redmi 4X, in Mexico.
The Redmi Note 4 will start at 5,499 Mexican pesos ($286.81), while the Redmi 4X will start at 3,999 Mexican pesos ($208.57).
The company said the mobile apps gives its customer-created Xiaomi en Mexico Facebook group -- which as 15,000 members -- an official home.
Fans who "actively participate" on Mi Community get special access to events and products.
Xiaomi said the app will be available on the Google Play Store Mexico this month and will be rolled out to other Latin American countries "shortly."
"Mexico is a really important market for us and acts as our starting point to reach the rest of Latin America," Donovan Sung, director of product management and marketing for Xiaomi Global, said in a press release.