p Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit -- particularly now that so many customers have experienced card fraud or security breaches.
Here are a few ideas on how you can incorporate the fact that you offer secure payments into your marketing campaigns
Prove that you understand their concerns.
More than 40 percent of consumers surveyed by Auriemma Consulting Group (ACG) reported having personally experienced some form of credit card fraud -- and nearly half of them had fallen victim to it on more than one occasion.
Speak to the fear, frustration and vulnerability they may have felt, as well as the time and money they had to invest into managing the extent of the fraud.
Tell customers that you are empathetic to the concerns they have regarding data security, and that you made the business decision to intentionally invest in the payment security solutions to protect them.