Despite the awesome sci-fi ring to it, it actually represents the 5,381 solutions on Scott Brinker’s ever-expanding Marketing Technology Landscape chart.
Of course, determining the right solution depends largely on your strategy and goals.
With 5,000 solutions to choose from, it is invaluable to study how large organizations like Beiersdorf, Microsoft and Cisco, or smaller, innovative companies like Red Wing Shoes, use a “stack” of technologies.
These marketing technology architectures, or “marchitectures,” provide a view into how real companies have assembled components to deliver marketing experiences.
The better entrants even provided a glimpse into the underlying design philosophies and connectedness.
Marketing always has been and always will be about differentiation.