p As part of their ongoing effort to improve the business value of the platform, Pinterest is adding Pin-specific stats to each Pin, making the data easier to access and analyze – and action, in the case of switching to a Promoted Pin.

“Now, when you visit your Pinterest for Business profile, you’ll find a new stats icon on each of your Pins.

Use this feature to quickly scan your Pins and see which is getting the most action.”

It’s a fairly straight-forward, yet helpful addition, and similar to what you can already do on Facebook, Twitter and LinkedIn (which recently added similar functionality to both their mobile and desktop apps).

As you can see from the above image, you’ll soon see a new stats button on each of your pins – click on it and you’ll be taken to a specific screen of data for that Pin, including total impressions, engagements, close-ups, clicks and saves.

You’ll also have the option to promote your Pin there and then, helping to capitalize on interest, as gleaned from the insights.

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