p Your brand is the physical representation of your business’s values, mission, and personality.

It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites), however, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.

In this post, we’ll look at how to find your brand voice to optimize your performance on social media.

If your brand voice is highly cultivated and identifiable, add a human element to your social media commentary to incorporate the personal feel followers look for.

In this instance, consider your social media voice as a brand tone, which is a context-dependent spin on your brand voice.

CoSchedule developed the following diagram to show how your brand voice and tone come together to form the perfect social media voice.

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